Keynote Speakers | Change Management 2018
Change Management 2018
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Keynote Speakers

Opening Keynote Peter Shankman

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Called “a public relations all-star who knows everything about new media and then some," Peter Shankman is a spectacular example of what happens when you merge the power of Attention Deficit Hyperactivity Disorder (ADHD) with a desire to improve the world. A bestselling author, entrepreneur, and speaker, Peter is recognized worldwide for radically new ways of thinking about the Customer Economy, Entrepreneurship, Social Media, PR, marketing, advertising. And ADD/ADHD.

Peter is best known for founding Help A Reporter Out , (HARO) which in under a year became the de-facto standard for thousands of journalists looking for sources on deadline, offering them more than 200,000 sources around the world looking to be quoted in the media. HARO is currently the largest free source repository in the world, sending out over 1,500 queries from worldwide media each week. HARO’s tagline, “Everyone is an Expert at Something”, proves over and over again to be true, as thousands of new members join at each week. In June of 2010, less than two years after Peter started HARO in his apartment, it was acquired by Vocus, Inc.

Peter is the founder of ShankMinds: Breakthrough , an online entrepreneurial community, with members in more-than ten countries. Peter also hosts an award-winning podcast on ADD and ADHD, Faster Than Normal , which is helping to turn the conversation around ADHD from curse to gift, by interviewing successful people who have made ADHD their secret superpower.

Additionally, Peter is also the founder and CEO of The Geek Factory, Inc., a boutique Social Media, Marketing and PR Strategy firm located in New York City, with clients worldwide. His blog, which he launched in 1995 at , both comments on and generates news and conversation.

Peter’s Customer Economy and Corporate clients have included American Express, Sprint, The US Department of Defense, INCOMM, Starwood Hotels, United Airlines, Royal Bank of Canada, Snapple Beverage Group, Saudi Aramco, Foley Hoag, LLP, NASA, Haworth, Walt Disney World, Abercrombie and Kent, The Ad Council, Discovery Networks, New Frontier Media, Napster, Juno, Dream Catcher Destinations Club, Harrah’s Hotels, and many, many others. Read more.

Peter is the author of four books:” Zombie Loyalists: Using Great Service to Create Rabid Fans” (Palgrave/Macmillan, 2015,) “Nice Companies Finish First: Why Cutthroat Management is Over, and Collaboration is in” (Palgrave/Macmillan, 2013,) “Customer Service: New Rules for a Social Media World” (Que Biz-Tech 2010,) and “Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them” (Wiley and Sons, 2006,) and is a frequent keynote speaker and workshop presenter at conferences and tradeshows worldwide, including South By Southwest, TEDx, Affiliate Summit, BlogWorld, TBEX, the Public Relations Society of America, CTIA, CTAM, CES, PMA, OMMA, Mobile Marketing Asia, and the Direct Marketing Association.

Peter is an angel investor in early stage startup companies, sits on multiple advisory boards, and is honored to sit on the NASA Civilian Advisory Council, appointed to his position by NASA Administrator Charles Bolden.

A marketing pundit for several national and international news channels, including Fox News, CNN, and MSNBC, Peter is frequently quoted in major media and trade publications, including The New York Times, The Wall Street Journal, The Los Angeles Times, The New York Daily News, The Associated Press, Reuters and USA Today. A proud Boston University graduate, Peter started his career at America Online as a Senior News Editor, helping found the AOL Newsroom and spearheading coverage of the Democratic and Republican 1996 conventions, which marked the first time an online news service covered any major political event.

Born and raised in New York City, Peter still resides there with his beautiful wife and daughter, and cats NASA and Leeloo, all of whom consistently deny his repeated requests to relinquish the couch. In the few hours of spare time Peter has per month he’s completed 22 marathons, seven Olympic distance triathlons, four half-Ironman triathlons, and one full Ironman Triathlon. He’s also a “B” licensed skydiver with over 400 jumps. In 2011, Peter authored a tweet that was voted as one of the Top Ten Tweets of the year by Twitter, out of more than 160,000,000,000 tweets sent. (less)

Closing Keynote Sally Hogshead

Sally Hogshead Photo
"The greatest value you can add is to become more of yourself." ~ Sally Hogshead

Drawing upon her branding principles, Sally created a method to predict each person’s style of communication that will get the best response in a listener. The Fascination Advantage®, is the first communication assessment that measures how others perceive you.

After researching over 700,000 people, her algorithm can pinpoint your most valuable differentiating traits. Unlike Myers­Briggs or StrengthsFinder, this test doesn’t measure how you see the world – but how the world sees you.

The science of fascination is based on Sally’s decade of research with dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C­level executives.

Sally skyrocketed to the top of the advertising profession and, by age 24, she was the most award­winning advertising copywriter in the U.S. Her campaigns for brands such as MINI Cooper, Nike, Godiva and Coca­Cola have fascinated millions of consumers. At the age of 27, she opened her first ad agency and her work still hangs in the Smithsonian Museum of American History. She frequently appears in national media, including NBC’s “Today” show and the New York Times. Named as the No.1 Brand Guru in the World, her practical marketing system now lives inside organizations such as IBM, Twitter, and the YMCA, as well as thousands of small businesses.

Her new book, “FASCINATE: How to Make Your Brand Impossible to Resist” is a New York Times bestseller. Her recent book, “HOW THE WORLD SEES YOU,” was a New York Times and Wall Street Journal bestseller.

Sally is one of only 172 living members of the CPAE Speaker Hall of Fame®, the industry’s highest award for professional excellence.

Tuesday Morning Keynote Speaker Erica Javellana

Erica Javellana Photo
By developing a company culture and committing to its values – can make positive change within any organization. has grown its business by focusing on the service they provide customers and the unique, company culture its developed. Zappos Insights’ Speaker of The House Erica Javellana will share the Zappos’ story along with its core values system, approach to customer care and engagement and how the “Culture of Service” can be applied to any industry.

In 2007, Javellana joined, Inc. as a Human Resources Generalist where she quickly rose through the ranks to lead the team as the Employee Relations Manager. Currently, she shares her knowledge of how Zappos created a Human Resources Department that is “Fun” and “a Little Weird” in her role of Speaker of The House for Zappos Insights.

Javellana’s role at Zappos has been essential in helping to create an unconventional Human Resources team. Javellana years of experience in the Zappos Family makes her an insightful speaker – focusing on employee engagement, commitment to culture and customer experiences.

Before joining Zappos, Javellana had more than 10 years of human resources experience within the retail, hotel/casino and food and beverage industries. Lastly, when she is not sharing the impact of company culture in the workplace, you can find her reading on her Kindle, yelling at the San Diego Chargers or doing high-intense cardio to compensate for her love of nachos and beer.